When we develop new iFetch dog toys, mental stimulation is a key component.

The combination of physical activity with mental activity is at play with all of our current products - the automatic ball launchers and the Frenzy brain game. The dog has to learn to successfully drop the ball into the top of our toys in order for the action to start, and to continue. When we dogs actively learning to use our iFetch products, it is so rewarding to see the “light bulb” come on when they understand what it takes to initiate the game, and to keep it going. That’s why these interactive dog toys are so important to the industry. Also, when you invest time training your dog to use our iFetch ball launchers and brain games, you’re also strengthening the bond with your pet. Our toys aren’t for the “lazy” dog owner. It takes your commitment and attention to help your dog discover the “light bulb” – we promise it’s worth your time!

So, the next time you're thinking, "How can I tire my puppy out?" or "How can I get my dog some exercise while I'm at work?", or even "It's too cold (or too hot) outside to take my dog for a walk!", consider getting your dog an iFetch dog toy. Our interactive toys are truly fun for the whole family. It's the gift for your dog that keeps on giving.