Research shows dogs are more likely to be adopted if they are perceived as “playful.”  So we got to thinking…

What if we donated an iFetch Too to interested shelters with long-stay dogs?

And what if we recruited rock star trainers to visit the shelters and train the dogs to use the iFetch (while also helping with some of the other less-than-desirable behaviors)?

And what if we helped the shelters fetch these pups-in-need a loving family through advertising and other means?

And iFetch A Family was born.